Santa Barbara-born Chase Fisher founded Blenders Eyewear, a multi-million dollar eyewear brand, in 2012. They've experienced 600% growth from last year alone and have increased conversion rates 2.5x the industry average.
In this AMA (ask me anything), Chase reveals:
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Chase is the Founder at Blenders Eyewear. It’s been Chase’s steadfast self-determination — and the combined efforts of the San Diego-based company’s 14-person team — that’s established Blenders as one of America’s fastest-growing sunglasses brands today.
Hana is the Head of Marketing at Shopify Plus, the commerce platform powering Fortune 500s to the world's fastest-growing bands. Prior to Shopify, Hana led marketing and growth in a variety of industries with a proven track record of scaling teams, revenue, and customers.
When Chase learned that one company lords over approximately 80% of the global sunglasses market, he knew it was a broken system begging for disruption. And disrupt he did. Because he believes in the hustle, he started a grassroots effort buoyed by social media and his SDSU network in 2012, selling shades out of his backpack while doubling as a surf coach during the company’s first year. He leveraged his background as a sponsored athlete (surfing, snowboarding) to develop sunnies with scintillating style and adventurous spirit — the visual embodiment of the company’s "live in forward motion" maxim.