Technology has changed consumer behavior, and with these changes come a new set of expectations from retailers. Problem is, email “best practices” have failed to evolve alongside these shifts in buyer behavior. Your messages need to deliver what the consumer expects: relevance. This webinar will identify these changes in consumer behavior, and strategies for achieving email relevance that provides a more personal consumer experience.
About our speaker
Greg Zakowicz is a Senior Commerce Marketing Analyst at Bronto Software, a leading cloud- based commerce marketing automation platform provider and Oracle (NYSE: ORCL) company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum.